honestly, you either run three campaigns or have a production budget that makes an agency weep. Test A: fully custom creative for every ad set. Test B: a core video template with interchangeable modules - different hooks, CTAs, aspect ratios, end cards. We heatmapped the user flow on landing pages from both approaches, the template variations actually outperformed on click-through because we could iterate faster on weak spots. production time dropped by about 60 per cent, and costs didn't spiral. If you're not A/B testing your creative production pipeline itself, you're burning money.
