spending half an hour trawling through a prospect's online footprint before a call? i do the same but in three minutes. got a little script set up that takes the company name and fires off requests to a few public platforms - discussion boards, social networks, video sites - limited to the last 30 days. claude processes the results into a summary of recent sentiment: complaints, hype, recent changes.
Last week it surfaced that a prospect's engineering team were publicly venting about their incumbent vendor two days before the call. Walked in and started with that exact pain point. Completely set the agenda.
Works for investor meetings too - see what a partner has been posting, who they engage with, recurring themes.
anyone else automate pre-call research like this? Curious about different approaches
