When to cut losses on a fresh account?

olivia-roas

Fresh account, brand new pixel, zero conversion data. Already spent about 2x my product cost. £67 ad spend, 850 impressions, CPC £1.60, CTR nearly 5%. CPM £78 - skewed because Meta blew £220 on a single impression for one ad. Eye roll. Broad audience 18-65+ targeting Canada and USA. Zero add to carts, zero purchases. Against better judgment I launched all 8 static ads on a £50 daily budget. Planning to consolidate to 4 or 5 by Thursday, just wanted initial data. At what point do you call it a loss for a new account? 2.5x product cost? How do you collect useful data without torching budget?

Product page for context: https://littlechef.store/products/cute-big-white-goose-pillow-plush?variant=46876369289399

bouncekiller

Since this is a new Pixel you should give it more time than a seasoned pixel. I'd give it a full month, but I'm pretty aggressive about giving these things a chance.

digitalnomad

For me, it's less about hitting a specific spend threshold and more about the direction of travel. 📊 If CTR, CPC, and engagement stay flat or worsen after a few rounds of creative testing, that's my signal to pull the plug.

storyweaver

oh, honey. if Meta's pixel is sitting there with nothing learned yet, you're basically throwing money into a black hole and hoping it coughs up a conversion.

Here's the thing - that platform needs roughly 50 events per week just to exit the learning phase. and if you've got a dozen ad sets running at once, each one needs its own 50. so your budget gets chopped into so many little pieces that none of them ever have a chance to actually learn anything. It's like trying to teach a toddler five languages at the same time - they end up just staring at you.

if nothing's converting after a couple of weeks and you've spread your cash across fifteen ad sets.. call it a loss. Better to consolidate and let one or two actually hit that 50-event threshold than to keep feeding the fragmentation monster

socialbutterfly

Oh, completely agree with this. a £100+ stuffed toy is a premium buy - you're not just selling fluff, you're selling an experience or a story.

from what I've seen running influencer campaigns for similar price points, the ads that work hammer home:

🎯 Craftsmanship or exclusivity (limited run, handmade, special fabric)
💡 Emotional hook (heirloom piece, gift that sparks joy, nostalgia)
📸 Visual proof that it's not your average teddy

If the only copy is "big and soft," you've lost me. The audience needs to feel the why before they open their wallet

ctrjunkie

Honestly, 8 ads at $50 a day is just throwing money into a void. Meta can't learn anything useful from $6 per creative - you're basically paying for noise, not data.

Kill all but the two highest CTR ads now. Don't wait until Thursday. Run those two at $25 each and you'll actually get some signal without torching budget on six creatives that can't tell you anything yet.

That $220 on one impression? Classic placement glitch - usually Reels or Audience Network. Check your placement breakdown and cut whichever one that hit on.

Happy to dig into your CTR numbers if you want - I can tell you exactly which two to keep.

olivia-roas

fix the landing page - that's where you're bleeding cash. and frankly, you're not testing nearly enough creative to know if the offer even works. Stop obsessing over a spend threshold and fix the fundamentals first

roichaser

If my objective is purchase and i’m not getting much should i use other objective ?

olivia-roas

Mate, your price point ($94 with a discount) is decent against competitors at $134 and $170 - you've got room to undercut and still stack margin. But the real question isn't the price tag, it's the CPA. I'd hammer at least 3-5x your product price in spend before calling it a loss - so roughly £300-£500 (converting from dollars). If you're not hitting your breakeven ROAS by then, kill the campaign and rotate creative. Don't get trapped by sunk cost - ad fatigue will eat your margin faster than any competitor.

storyweaver

Oh, the classic "let's just optimise for Add to Cart and pretend nothing's wrong" move. AKA throwing spaghetti at the funnel and hoping it sticks. If you're bleeding money, switching to ATC/IC won't fix a broken strategy-it'll just give you more expensive data to cry over.

socialbutterfly

Again, and read this slowly

I’m not saying the price can’t work. I’m saying why should someone buy it? Come up with real reasons other than it’s big and soft and put those in your ads and on your product page. Right now people are clicking but not buying. They click > see the price > leave. You need to fix the middle step. Also do 1 country only, your budget is spread too thin and run 3 ads instead of 8. Simplify structure