Clay's great for teaching the GTM workflow, but once that clicks, the real leverage is owning the signal layer - and that applies to ad buying too.
for me, it's funding rounds, hiring spikes, product launches, investor moves - piping those into n8n or scripts to trigger budget shifts or creative refreshes. The UI workflow is nice, but the actual question is which accounts are worth throwing budget at right now, and why.
If you've internalised that, you don't need the tool - you need the data feed and a decent automation layer. same game, faster execution
