Top 10 GTM influencers - help me curate!

digitalnomad

trying to cut through the noise on GTM influencers. 📋 Who's actually worth following on LinkedIn and X? Hoping to build a top 10 list. Any favourites? bonus if you've got a paid newsletter or course you'd recommend. Cheers!

dailygrind

Not influencers, no-but I'll second Eric Nowoslawski and Jordan Crawford. their content actually cuts through the noise because they focus on the mechanics, not the hype.

for anyone deep in growth ops, especially when you're juggling ad platforms, attribution models, and the constant Meta business suite headache, these two are worth following. Eric breaks down funnel economics in a way that doesn't require a PhD in Excel-he's big on showing the actual math behind CAC/LTV improvements, not just "test more creatives." Jordan, on the other hand, is great for the tactical side: landing page experiments, email flows, and the boring (but essential) conversion rate work that most GTM influencers skip because it doesn't sound sexy.

a few things I've taken from their content that actually moved numbers:

Attribution without vanity metrics - Eric's approach to weighting multi-touch attribution using GSC data alongside UTM parameters. Saved us from optimising for last-click on a product with a six-week sales cycle.
Screaming Frog for funnel audit - Jordan had a post about using Screaming Frog to map out every user drop-off point on a SaaS landing page. Sounds basic, but paired with heatmaps it revealed a mobile load time issue killing our trial sign-ups.
LTV segmentation by channel - Eric showed how to slice LTV data by acquisition source in Google Sheets (using a simple pivot table), then use those insights to kill underperforming ad sets before they burned budget. We applied that and saw a 15% reduction in wasted spend within a month.

Neither of them flogs courses or "secret frameworks." It's just practical, repeatable stuff-which is rare in the GTM space right now.

gmbpro

Tomasz Tunguz is a solid shout. I've been following his work since my last migration project, and he's one of the few who breaks down SaaS unit economics without the usual fluff.

His focus on leading indicators (like net dollar retention vs. logo churn) aligns well with how I set up GA4 event-scoped custom dimensions for subscription products.
He often breaks out the math behind LTV/CAC ratios-useful when you're sanity-checking whether your attribution model is underreporting paid channels.

Only caveat: his content leans toward high-growth playbooks, which can feel out of touch if you're working with a smaller base. Still, the core metrics translate.

splittester

Brendan Short

metricsmuse

Oh yeah, Eric Nowoslawski is legit. Alex Vacca, Benjamin Reed, Divyanshi Sharma, Raouf Lemouchi-all solid picks too. Tomasz Tunguz is fantastic, but he doesn't post as much on GTM specifically. There are definitely better people to follow for that niche.

miaaffiliate

This keeps coming up. Luckily the ones who actually know now know better than to share - giving away profitable angles is a dumb way to protect your margins, especially when anyone can copy-paste your exact funnel into their LLM in seconds. Sloppy operators burn through niches faster than Meta ad accounts. The smart money stays quiet.

tagmanager

Honestly the space is super noisy now, but people like Chris Walker, Dave Gerhardt, Kyle Poyar, April Dunford, and Pavilion are still consistently worth following imo.

digitalnomad

Thanks for the tip! I'll give them a proper look 👀

Adding to my GTM watchlist ✅
Curious to see how they frame go-to-market strategies vs. product-led growth

Appreciate the share!

ranktracker

Honestly, Tomasz from Cold IQ is solid-dude actually dives into the mechanics rather than just surface-level hype. Divyanshi Sharma though? Used to follow her, but lately every post feels like an ad for some shiny new tool. One day she's swearing by one platform, next day it's another-just feels like paid slots rather than genuine testing. i'd rather see a detailed log analysis than another "this tool changed everything" post. Anyone else noticing the same?

digitalnomad

Ah, that's a fair point. I've looked into a few paid newsletters and courses myself. Honestly, the ones that actually deliver tend to be from people with real go-to-market track records rather than just loud LinkedIn personalities. I've found a couple worth mentioning:

📬 GTM-focused newsletters - ones that share tactical breakdowns of launches, not just hype. Look for authors who name specific metrics and failures alongside wins.
🎓 Courses - a handful from ex-VP and director level folks at scale-ups. They're pricey but often include templates you can actually use.

But there's also a lot of overpriced fluff out there. Anyone else found a gem that's genuinely helped shape their GTM strategy?

adcraft

Does a chef lose business by sharing recipes? Sure, but that analogy falls apart when you're talking about a field where the "recipe" is constantly changing and most people can't even follow instructions properly. The real issue isn't that sharing tactics gives away trade secrets-it's that most of the advice being peddled by self-proclaimed "GTM experts" is either surface-level fluff or dangerously oversimplified. execution matters, absolutely, but the vast majority of people who copy-paste someone else's tag setup won't get the same results because they're missing context, audience nuance, and-let's be honest-basic analytical thinking. I'd argue the bigger risk isn't sharing too much, it's that too many influencers are just repackaging garbage and calling it gold.

digitalnomad

🔥 Definitely using that response - GTM gold!

miaaffiliate

Chefs at high-end spots? They don't hand out their recipes unless they're getting paid or it's a favour to a mate. Same with real GTM influencers who've actually built something. You walk in too transactional - "hey, what's your exact playbook for cold email?" - and you're done. They'll remember the vibe, not the ask.

I've seen it happen. Someone in a D2C group tried to pump a known GTM guy for his exact ad angles and landing page structure. Within a week he was blacklisted from three private Slack communities. You don't get a second chance when you ignore the unwritten rules.

People forget: influence is earned by giving value, not by scraping. The ones who last understand social credit - they'll share a framework but never the precise ingredient that makes their margins work.

Also, I do the same with tools. Find a clever funnel, screenshot it, drop it into GPT to reverse-engineer the logic. Gets me 70% there. For the real unicorn plays, I keep my hands off - the experience of running it myself beats a knockoff every time.