I sell protein bars in a cutthroat space, and watching people f*ck around with Advantage+ Sales drives me mental. Since the Andromeda update, Meta's been a mess, but the issues here are self-inflicted. Six purchases from $50/day over three weeks? That's not Meta being broken - that's your setup bleeding money.
First off, drop the detailed targeting. Anyone telling you to use interests post-Andromeda hasn't looked at the data. Meta's algorithm will figure out the buyer faster than your hand-picked 'gym goers' audience. At $50/day, you're starving the pixel. Let it breathe with open targeting - no custom audiences, no LALs, nothing. Run it for a week minimum. If it fails, it's the creative, not the targeting.
Your ad mix is fine - images and video are both needed. But test more aggressively: one winner per ad set. Kill the underperformers after 500 impressions. Ratio doesn't matter; what matters is cost per purchase. $50/day is too low for a competitive space like supplements. You need at least $100/day to get statistical significance. Scaling 20% every few days? Not until you hit 50+ purchases per week. Otherwise you're scaling noise.
Stop praying for help and start looking at the numbers. What's your CPC? CTR? If creative isn't stopping the scroll, no campaign structure will save you. And for the love of God, ditch the 'exclude purchase 90 days' - you want repeat buyers. The algorithm rewards retention.
You're not doing anything groundbreaking. Simple campaign, one ad set with open targeting, three to five strong creatives, and a budget that lets the algorithm learn. Anything else is just wasting cash. I've scaled from $50 to $500/day on this same approach. If you're not seeing results in a week with $100/day, your product or offer is the problem, not Meta.
