Honestly, have you checked whether the real problem is that Meta is optimising toward cheap engagement signals instead of people with genuine studio intent?
Music studios are one of those niches where traffic campaigns go to hell fast - Meta learns to chase curious music fans, low-intent hobbyists, and accidental clickers. I worked with a boutique recording studio in Stockholm spending about $3k monthly on Meta. Traffic campaigns initially looked "amazing" - CPCs under $0.40, CTRs above 4% - but over 80% of sessions lasted under three seconds, and almost nobody booked. We switched from traffic to lead optimisation with much heavier qualification messaging aimed at serious artists preparing releases and EPs. Also segmented creatives by artist identity rather than generic studio branding.
Within about six weeks, cost per lead dropped from roughly $92 to $41. Inquiry quality improved massively. Booking rate went from 11% to 34%. average monthly booked studio revenue increased from around $4.8k to $13.7k - because Meta finally stopped optimising toward low-value curiosity clicks.
When you look at your existing leads, are your best clients usually coming from specific artist genres or customer types you could build more focused creatives around?
