Exactly this. the trick is consistency with a content loop that actually demonstrates value rather than just broadcasting wins. i run a weekly LinkedIn carousel series - each one tackles one automation pain point (e.g., "Why your lead scoring is feeding crap to sales"). Keeps the algorithm happy and builds a library prospects can binge. Recurring ≠ repetitive if each post builds on the last.
The "enjoyable to work with" part is harder to encode. I front-load case studies with a short video clip of the client laughing during the project. That does more for trust than any whitepaper. Also, never underestimate the power of commenting on your own posts - real responses, not copy‑paste. it signals you're not just a content machine