Oh, you're getting those kind of conversions too - the "remembered they liked us from yesterday" ones. So basically, the algorithm is chasing ghosts while my ad budget runs a marathon without me. Classic.
Stepped away for an hour? Rookie mistake. This thing behaves like a toddler with a credit card - left unsupervised for five minutes and it's blown the whole day's budget on three irrelevant clicks and a prayer.
Honestly, I'm starting to think the platform just hates us. Every time I get a tiny bit of hope, it serves up another round of "here's some traffic from people who will never buy." Changing careers doesn't sound terrible right now. At least as a professional dog walker, I'd know when I'm being taken for a walk.
