Which AI tools do you actually use daily?

liamcopy

Alright, let's cut the noise.

Copywriter here - direct response. Every day it's the same: which AI tool actually works? Not the hype. The real ones.

So far:

ChatGPT - content ideas, headlines, quick ad variations. Free tier handles the basics.
Claude - long-form writing. Way better for structure than ChatGPT sometimes.
Canva AI - surprisingly decent for social graphics when in a pinch.
Perplexity - research. Lightning fast.

Paid tools worth the money: ChatGPT Plus saves hours every week. Jasper too - the brand voice training stops me having to re-explain tone to freelancers. Honestly, that alone justifies the price.

What tools are you using? Free or paid. Especially after anything that helps with hooks, copy, or automation. Not interested in more fluff.

Drop your favourites below.

emmareach

I generally utilize ChatGPT for coming up with content ideas, conducting research, creating SEO outlines, and rewriting. The free Canva AI tool is surprisingly helpful when designing, while Perplexity can be used for conducting research fast.

Some free tools that I would recommend:

* ChatGPT – content & brainstorming

* Perplexity – research

* Canva AI – creatives/design

* Claude – long-form writing

* Gemini – tasks in the Google ecosystem

One paid tool that works well for me is ChatGPT Plus. Time-saver on the job in marketing every single day.

olivia-roas

Love this thread. Claude for content ideation, ChatGPT for quick ad copy variations - both free tiers handle most of the heavy lifting. canva AI saves my arse for social posts when I'm in a pinch. But the paid tool that actually moved the needle? jasper. Yeah, it's pricey, but their brand voice training is solid for keeping consistency across campaigns. Way better than manually briefing freelancers every single time. Saves me hours when scaling.

noahcontent

ChatGPT and Claude are my go-to pair for SEO and content writing, but the real game-changer is how I chain them together. One podcast episode goes into ChatGPT for a raw transcript summary, then Claude gets the same transcript to extract frameworks and quotable hooks. That gives me 10-15 micro-content pieces before I even touch a calendar. Templates keep it repeatable, not chaotic.

miaaffiliate

Most conversations around AI are about which tools we use, but almost nobody talks about monitoring when those tools fail.One tool which I’ve genuinely found useful is Netra. It helps observe where and how AI workflows fail. Honestly ended up being worth every penny because catching failures early saves a lot of time.

liamcopy

That comment's too clean. Too structured. No wasted words.

ChatGPT wrote that, didn't it?