I've been running an Advantage+ Sales campaign for a nutritional supplement - think protein bars, mainly gym crowd - and it's doing my head in. $50 AUD a day, three weeks, exactly six purchases. ROAS below 1. Google PMAX is running alongside on the same budget.
Setup: Purchase campaign, Maximise conversions. Ad set uses pixel, 7-day click, 1-day view, exclude 90-day purchasers. No custom audiences. Detailed targeting with a few interests selected. Ads split: TOF has 3 images and 1 video, MOF has 1 image and 1 video, BOF has dynamic carousel plus a video.
Everyone tells me to ditch the interest targeting entirely - classic 'let Meta do its thing' advice. I tried that, got zero purchases. So either that advice is rubbish or I didn't run it long enough. At $50/day, how long do you give a campaign before pulling the plug?
Also, what's the right creative mix? I've got six ads running. Some say go heavy on video, others swear by images for supplements. I've tested both, no clear winner. Annoying.
I want to scale to $60/day but not when the thing is haemorrhaging money. Am I missing something obvious? Not looking for generic YouTube tips - I need someone who's actually scaled in a competitive vertical to tell me what's fundamentally broken here.
