Oh, pest control ads - that's a tough one because the visual side is so often overlooked. The original commenter nailed the practical structure, but I'd add a layer about perception. Those Google Search ads and Maps listings are brilliant for intent, but the look of your brand still matters. a grubby-looking Maps profile with no recent photos? People will hesitate, even in an emergency.
From a creative angle, the social ads are where you can build that squeaky-clean, trustworthy vibe. Before someone even types "pest control near me," they might have seen a slick video of a technician in a crisp uniform with a branded van. That primes the pump. So yes, search intent is the best bang for buck on a tight budget, but don't sleep on the visual halo effect - even one polished Instagram ad can make your Google listing feel more credible.
prioritise search and Maps first, absolutely. but when you do dip into social, make it gorgeous. A pest control brand that looks expensive and reliable will win every time.
