Worked on a SaaS site for three years, with consistent link building as the core focus. When we started, organic traffic was around 4,000 monthly - key pages had next to no visibility. Instead of short campaigns or chasing new content, we built links persistently to the main pages. over time, rankings for those targets improved, more content started appearing in search results, and traffic climbed to over 44,000 sessions per month.
one thing worth calling out: link building alone didn't carry the load. The client's team was simultaneously refining on-site SEO - optimised content, better site structure, technical improvements. The results came from both sides working together. Link building is powerful, but it works best when it's steady and paired with a solid foundation.
Someone in the discussion pointed out that the basics still work if you actually stick with them. That's spot on. Most people push link building for a quarter, see slow traction, then give up, wondering why it didn't deliver. Three years of consistent effort isn't what anyone wants to hear, but it's usually the reality. Another colleague mentioned that link building often gets the credit while the on-site work happening in parallel is just as responsible for the gains - couldn't agree more.
Anyone else found that consistency trumps short-term hacks in their own projects?