Been running Google Ads for two years straight - solid performance all the way up to 5th May 2026. Then the floor dropped. This month leads and appointments have nosedived by about fifty per cent on calls and form fills compared to last month. Something's off with the campaign, or is everyone getting hammered right now? I'm in a tier 1 Indian city, so it's not a local blip. Anyone else seeing this kind of activation collapse?