The first thing I'd sort out is the profile - most people overlook this. I'd spend real time crafting a headline that signals what I want to be known for, not just a flashy job title. That's the foundation.
After that, I'd build a content framework before posting anything randomly. Keep it simple:
- 70% reach content (broad, relatable topics)
- 20% authentic content (raw thoughts, lessons, experiments)
- 10% lead generation (soft, not pushy)
What I've noticed is that not every format works for every profile. Some people grow with text + photo, some with PDF carousels, some with video. Even in niches like health, detailed breakdowns outperform trends more often than not.
So instead of copying others, I'd test everything - text posts, carousels, short videos. Then double down on what actually drives engagement for me.
For visibility, I wouldn't just post and disappear. I'd consistently engage with around 20 meaningful comments or shares daily. That's where a lot of the real reach comes from.
That's the gist. No hacks, just methodical effort and constant iteration.
Would this still hold up today, or am I overlooking something?
