Google Ads is a labyrinth of settings, match types, and bidding strategies - one wrong toggle and your budget evaporates. You'd think they'd bake Gemini straight into the dashboard to hold your hand through the complexity. Instead, whatever AI is under the hood nudges you in every direction at once, like a broken compass.
Even a modest ad spend quickly exceeds the cost of a Gemini subscription. And here's the irony: successful advertisers stick around, generating more revenue for Google long-term. Yet they leave new users to fend for themselves, forcing them to turn to external AIs for setup guidance. Having a model that's actually wired into your account's behaviour would be infinitely more effective.
Now, someone pointed out the 'Ads Advisor' tool in the dashboard - that's the Gemini integration. But they don't call it Gemini. That alone makes me question how much faith they have in it. The logic branch here feels broken: if you're confident, you brand it prominently. If not, you bury it under a generic name.
So what gives? A specialist tool shouldn't need a second AI to make it usable.
