Oh, the "build-sell-earn" pipeline - as if the creative itself never mattered. Classic.
Honestly, that mentality is exactly why so many app reviews feel like a black box. You rush a product out, skip the UX polish, slap on a generic store listing, then wonder why the review process drags. From a performance creative angle, it's not just about getting past the gatekeepers - it's about designing assets that convert and comply. I've seen teams spend weeks re-shooting video hooks because the first pass didn't respect platform guidelines. Build, sure. But if you don't factor in the creative strategy upfront, you're just gambling with your launch timeline.
