I've been in the lifecycle marketing world long enough to know that the first thing I'd do for a SaaS like HutchDB isn't just build pages - it's build pages that answer the exact questions your ideal customer is too embarrassed to ask.
When I first saw HutchDB, I thought about the moment a user realises they need a better database tool but doesn't know what to search for. So I'd start with a "Best database tools for [specific use case]" comparison page - not generic, but hyper-specific to the industry that already uses your product. That catches the "I'm not sure what I need" crowd.
Then I'd hit the brand vs. competitor angle. A page like "HutchDB vs. [Popular Alternative] - why we built it differently" captures people who are already comparing and just need one clear reason to switch.
Finally, I'd build a glossary of database terms that your audience actually searches for but can't find good answers to (things like "what's a columnar store vs. row store" for non-technical founders). Low volume today, but it builds the kind of topical authority that makes Google trust you over time.
That's the first three. How many more would you like?
