I've built a standardised blueprint / SOP document system that churns out GA4-compliant tracking setups along with data layer specifications. The idea is to automate the repetitive audit and configuration steps, cutting setup time by about 40 % based on my last few projects. But the real bottleneck is always getting the whole team to adopt the new process - devs, marketers, product owners all need to speak the same tagging language. So I wrapped the whole thing in a training course that focuses on the behavioural side of data quality. Less about "here's how to click in GTM", more about building a culture where everyone treats broken tracking as a production bug. Saves endless back-and-forth and actually makes the data usable from day one.
