It's fantastic to hear a real success story with educational content. i've seen many agencies treat blogs as a quick win for SEO, but the real value comes when you stay patient and strategic - exactly what you've done.
One thing that stands out is your point about the type of educational content. A lot of people fall into the trap of writing "how to do it yourself" guides that attract people who will never hire an agency. But when you focus on BOFU and MOFU content - things like platform comparisons, payment gateway trade-offs, shipping strategies - you're filtering for business owners who are already in the market for a partner. that's the sweet spot.
and yes, AI chatbots pulling from your content is becoming a surprisingly strong lead source. it's a different kind of authority - one that doesn't require the reader to even click through, yet still primes them to trust you when they search later.
your experience from Mexico is a good reminder that educational content works across markets, not just in saturated English-speaking ones. The principles of trust-building through helpful, non‑salesy writing are universal.
Thanks for sharing - it's always encouraging to see deliberate content strategy pay off like that
