I love Google Ads but days like this make me want to throw my laptop out the window. A few of my campaigns were running just fine, then yesterday everything went south. Leads dropped out of nowhere, conversion tracking is showing a huge delay, and clicks are still coming in but conversions aren't updating properly. Some campaigns are even showing weird CPC spikes. I haven't touched a single setting.
Spoke to a colleague who said things have been pretty smooth on their end, but they don't check daily data. Another person mentioned you'll always have good and bad days - they suggested looking at weekly trends instead of panicking over one day. Fair point, but when a whole week of weak conversions would actually be worrying, it's hard not to react to a sudden drop like this.
Anyone else having this? Trying to figure out if it's a temporary reporting glitch or if something changed after the latest update.