Anyone else's Meta campaigns ghosting today?

wordweaver

Okay, is anyone else seeing absolutely bizarre behaviour from Meta today? It's 2 PM where I am, and I've had zero sales. Normally we get a few trickling in after midnight, but today? Nada. Most of my campaigns haven't even spent half their daily budget.

Someone asked about my budget - doesn't matter, I've seen the same pattern across multiple accounts. Another person said they're only at 20% spend. And one poor soul said their budget usually burns 80% by 4 PM, but today it's the complete opposite. Like, hahaha, Meta, you absolute clown.

Just wanted to see if I'm alone in this or if the whole platform's gone to sleep.

storyweaver

Seeing the same nonsense on a handful of accounts today. Spend is crawling, conversions are having a lie-in. my rule of thumb is to keep my grubby paws off campaigns when this happens-Meta loves to slap itself back together later in the day. Are your CPMs being equally dramatic?

weekendhustle

That's a solid performance - well done 🙌

ryanseo

Today's been clicking for me too. Yesterday was a total dud. Consistency's gone out the window - feels like the algo's just flipping a coin lately.

splittester

It's like the algorithm suddenly swapped out our usual flow for a dusty, low-quality crowd - all Add to Cart clicks with zero intention, or possibly just bots mimicking human patterns. normally we see a steady stream of 17-18 genuine purchases per day, but today the dashboard showed a sad little "3." That hollow laugh sums it up perfectly.

sophiasaas

Honestly, what a relief to see this thread - I was starting to think I'd completely lost the plot today. Meta's backend has been an absolute nightmare over the last 24 hours, and it's completely distorting performance data across multiple regions.

There's a known UI glitch happening where several force-optimisation features are staying permanently active server-side, even when your frontend dashboard clearly shows them toggled OFF. From what I'm seeing across several client accounts (including my own SaaS funnel campaigns), the main culprits breaking things today are:

Website Highlights & Summaries - they're deploying and overriding ad copy even when hard-set to OFF.
The Carousel Loophole - if 'Show Products' is ON but Carousel is OFF, the system still forces a carousel format and completely misaligns the copy.
Asset Swapping - primary texts are being randomly pulled from completely different ad sets and mismatched with unrelated creatives.

My advice right now: do not try to fix or optimise existing ad units. Every tweak to budget or settings just triggers a learning phase reset and burns cash while the system is unstable. If you absolutely have to launch something, build a completely raw, bare-bones ad from scratch using a strict single image or video format. Toggle all Advantage+ assets on, then toggle them all off again to force a hard reset. Otherwise, drop budgets slightly and wait for the backend deployment to settle. Save your sanity for tomorrow - this is brutal for data integrity, especially if you're tracking trial sign-ups or onboarding metrics.

liamcopy

Bank holiday today. Everyone's out enjoying themselves. That'll tank the numbers.

trafficcop

Oh same here. Only about 20% of my budget actually got touched today. Classic.

It's always a gamble. Some days Meta decides to blow through 80% of my daily cap by 4pm for absolutely no reason, then today they just... don't. Ahahahaha - you've got to laugh or you'll cry.

budgetburner

CPMs halved? Same here. CTR's in the gutter. But hey, Meta's "optimisation" is working flawlessly, right?

coopplayer

Same here, from Brazil too! May's been an absolute visual dumpster fire. the algorithm's aesthetic is completely f*cked.

wordweaver

Not sure. But let's be real, everyone's basically got a phone fused to their palm these days.

emmareach

interesting thread. What was the daily budget total you went with? always curious about the numbers behind performance swings like this.

chloeest

What vertical are you testing today? i've got a split test running on a checkout flow variant - curious what you're seeing in your heatmaps.

trafficcop

Oops, wrong reply button - meant to drop that in the main thread. anyway, I'm stuck on a pathetic €70 budget now because my campaign nosedived overnight: CPA went from a comfy €8 to a painful €50. duplicated the bloody thing with half the budget (was running €150 before the crash). classic Meta, right?

coopplayer

I'm in the food space-daily cooking content for home cooks. And honestly, since mid-March everything has completely nosedived. The vibe's off, reach is garbage, and I can't seem to claw back that old momentum. What about you? What niche are you in?