If you've been running PMax campaigns, you know the sheer pain of watching budget bleed out into those 'partner networks'. Finally, Google is testing a feature that lets us toggle off the Search Partner Network and GDN at the campaign level. About time, honestly.
Up until now, our teams have had to rely on constantly updated account-level placement exclusion lists just to keep lead quality from tanking. This simple toggle could be a game changer for brand safety - if it actually works as promised.
But here's the thing: does this just turn PMax back into a standard Shopping campaign? Or are those partner networks the secret sauce that makes the automation work in the first place? I'm leaning toward 'finally, some control', but I can already hear the Google reps saying 'but the algorithm knows best'.
Would love to hear your take.
