right, so you're a ghostwriter for three years and still asking what to post on your own LinkedIn? Fair play though, it's the classic paradox - you sell your ability to make other people sound interesting, but your own feed feels like tumbleweeds.
Honestly, the ones I've seen actually landing clients don't post about ghostwriting. That's the fastest way to look like you're begging. Instead they pick one specific industry pain point - like "cold outreach that actually works" or "why your CEO keeps repeating the same three buzzwords" - and build content around that. They'll weave in a subtle "oh by the way I help executives with this exact thing" maybe once every five posts.
The real kicker is they treat their own LinkedIn like a case study. Every post is proof they understand the audience they're trying to write for. if you're writing for B2B founders, your feed should look like a B2B founder's feed, just better. Not a freelancer shouting "hire me."
So yeah, content pillars: niche pain, tactical insights, and the occasional "here's how I fixed this for someone" (without naming them). Avoid "ghostwriting tips" unless you want to attract other ghostwriters
