Absolutely. Real screenshots are one of the few signals that cut through the noise with both users and retrieval models. A raw screengrab from a SERP, Google Business Profile dashboard, or even a poorly lit photo of a tool dashboard - that instantly anchors the claim in something observable. It's not a marketing claim, it's evidence.
What I've found makes the biggest difference is pairing that screenshot with a short metadata block: the exact query used, the date pulled, and any filters or location targeting applied. For local SERP screenshots, I'll even include the GPS coordinate or the city name in the image alt text. That turns a static image into a verifiable piece of research.
This pattern works especially well in GEO content and local case studies. For instance, a "best plumber in Bristol" piece with a before-and-after from a Local Services Ad campaign - with timestamps and budget breakdown - gets cited by AI answers far more often than fluffy comparisons. The more you let the reader (and the model) reconstruct the exact conditions of the test, the more trust you earn. No substitute for that
