Over the years, I've helped brands build authority online, and backlinks always come up. People ask me about free links-the honest answer is that 'free' means you're trading time: guest posts, PR outreach, or building genuine relationships with relevant sites. There's no magic button.
Paid links can work, but only if they're editorial placements on domains with real authority. Cheap link packs from random directories? They'll hurt you more than help. Think of it like a reference for a job-you wouldn't want a stranger vouching for you, so don't buy links from sites that have no connection to your niche.
These days I'm also seeing clients worry about LLM citations-being referenced by AI models. Quality backlinks from trusted sources definitely support that, but it's about consistency and relevance, not quick fixes.