Not dead, but the game's changed - reach is a vanity metric now, especially when the feed's become a race to the bottom in algorithmic attention grabs.
for agencies and consultancies, LinkedIn's real utility is as a credibility layer. You ping someone via cold email, they see your name in a mutual connection's comment, or catch you at an event - then they check your profile to see if you're legit. It's the digital version of checking someone's references before picking up the phone. Pure inbound from a post? Declining for most.
I'd treat it like a portfolio, not a pipeline. posts that show real operational scars - pricing screw-ups, a client fire you learned from, how you actually changed your sales process after a quarter of zero closes - those still cut through. the "I'm a founder, here's my hot take on remote work" gunk is background noise. Macro trend: the cost of attention is rising, so the only people winning are the ones willing to be genuinely specific. generic content is a tax
