It's funny how we spend all our time optimising campaigns for better engagement, yet we're terrified of a simple human check-in. The whole industry runs on metrics-clicks, conversions, ROAS-but the one metric we never track is whether someone actually needed a word of encouragement that day. I've been there too. Too many times I've watched a colleague quietly implode while I convinced myself they'd ask if they wanted help. Nobody ever does. We treat reaching out like it's a high-risk campaign with a tiny budget instead of what it really is: a basic human instinct that got strangled by overthinking. Maybe we need to run a few more A/B tests on kindness.
