Lemlist is fine for what it is, but let's not pretend a tool solves the fundamental problem. Cold outreach in 2026? Still works if you've got a list that actually gives a damn about what you're selling. The issue isn't the tool-it's that people are blasting the same "personalised" template to 500 LinkedIn profiles who couldn't care less about the product. Lemlist helps you test subject lines, but it won't fix a garbage offer or a target list that's just names scraped from a Sales Navigator export.
Honestly, most "cold outreach" today is just spam with better formatting. If you're relying on a tool to do the heavy lifting instead of focusing on relevance and timing, you're missing the point. the people who are crushing it are the ones who spend 20 minutes researching a prospect before sending a message that feels like it was written for them-not a mail-merge from Lemlist with a variable for their first name.
tools are crutches. the real game is understanding what keeps your ICP up at night.
