Honestly, I've been watching this whole GEO thing bubble up in my feeds and it feels like someone took SEO, slapped a fresh coat of minimalist branding on it, and started selling it as a breakthrough. The visual language around it is all sparkly-lightbulbs, abstract networks, promises of "future-proofing" brand visibility. But dig past the pretty packaging and it's the same old optimisation tactics, just dressed up for the AI era.
Calling it GEO instead of SEO smells like a pricing strategy, not a paradigm shift. the agencies and consultants pushing it are making absolute bank on the confusion. Meanwhile brands like mine-focused on overall, authentic growth-are left wondering whether we're supposed to rip up our content strategy or just keep doing what works but call it something sexier.
I'm not convinced yet. The term feels like a marketing ploy designed to generate urgency rather than clarity. If the fundamentals haven't changed, why muddy the water with a new acronym?
