i used to spend ages manually digging into prospects before any outreach campaign. LinkedIn stalking, company news, funding rounds, job postings - then trying to weave it into something that actually felt relevant. It was exhausting.
We eventually set up a system that pulls signals like recent hires, funding announcements, and tech stack changes, then flags the accounts worth prioritising. Research time dropped from about twenty minutes per prospect down to maybe two. The biggest surprise was how much mental bandwidth that freed up. without constantly tab-switching between tools, you can actually focus on the creative side - writing better messaging or thinking through campaign strategy.
another one we've only half-solved is video personalisation at scale. Recording tailored videos for prospects gets great response rates, but doing it manually for fifty-plus people a day just burns you out. still trying to find the balance between genuine personalisation and efficiency there.
What signals or data points do you tend to use when researching prospects?
