There's nothing more frustrating than pouring hours into fixing headings, broken links, and churning out blogs... only to have no clue whether the traffic bump is because of your work or just because it's that time of year again.
Our business is painfully seasonal - demand is massive from April to September, then it just drops off a cliff. organic impressions start climbing in March and peak mid-summer, no surprises there. But we've also been deep in technical clean-up mode: wrong headings, chain redirects, internal linking, better meta descriptions, the lot.
the problem is obvious: how much of that visibility spike is actually down to what we changed, versus just the general seasonal uptick? impressions would have gone up anyway - we just can't tell where the line is.
Someone in a thread earlier said to compare year over year data, which makes sense on paper. but it's not that simple when seasons shift - a warm March this year vs a cold one last year can throw everything off. they suggested comparing a rolling three-month window rather than exact dates, which feels more realistic.
so - how do other seasonal businesses handle this attribution mess? would love to hear what's actually worked
