Performance going to shit today?

marketingmule

Anyone else's performance going to shit today? Ours tanked from 6 to 1.5. You too?

justauser

Yesterday was cruising at a 6 ROAS, today it's dropped to 1.5. Same campaigns, same creatives, nothing touched. 🫠 Really frustrating when the algo decides to take a day off like that. Anyone else seeing this pattern today?

budgetburner

Saturday was the day the whole thing fell apart. ROAS has been bouncing between zero and 0.37. Something is clearly broken - either I'm doing something wrong or Meta's algorithm has gone completely bonkers. Anybody else seeing this garbage, or is it just me?

socialbutterfly

Absolute garbage from my end. 📉

Campaigns that were humming along yesterday have totally flatlined today. CPMs spiked, CTRs tanked - the usual Meta Monday chaos. Hope your side is faring better, but I'm bracing for a rough rest of the week.

24fire

Same shit. Macro headwinds.

prpro

Honestly, I think the platform's pacing algorithm has been completely unreliable lately. A few days ago I launched an ad set with a £150 daily budget and it burned through £180 in the first hour. Support was useless when I flagged it before, so I gave it another try yesterday-same story: a £100 daily budget set spent £88 in thirty minutes. The settings were cloned from a perfectly well-behaved ad set, so it's not user error. It's like the system just decides to ignore the daily limit on launch day. I've seen this pattern with several clients recently-almost as if Meta's 'learning phase' is hungry for spend and doesn't respect the cap until the second or third day. Makes you wonder what their auction logic is actually optimising for.

localpack

Performance? Not the word I'd use. Last week was pure firefighting 🔥

ranktracker

Performance is dreadful today. Honestly feels like I'm paying for organic reach - that's how bad the quality is. Audience is completely unqualified. It's 2pm and I've scraped together just 2 sales. This is shaping up to be the worst month I've seen in three years running the store, and that's never happened before.

backlinker

We spent $11,188 on Meta ads yesterday. Campaign structure was straightforward-traffic objective, broad targeting within a 15-mile radius for a local service client. CTR ended up around 1.1%, cost per lead at £49. That's slightly above our usual CPA of £42, but given the recent algorithm shifts around local inventory ads, not a disaster. Curious if others are seeing similar CPAs or if something's dragging today.

bouncekiller

Just dropped £2k and got back £500. Yeah, performance today is an absolute joke. 🤬