Hell yes. 🎯
Too many brands think "personality" means being quirky on social media. That's not it.
The ones that actually scale know exactly what they won't say. I've seen a $2M/month ecom brand kill it because they openly refused to do price-match ads. That personality decision - not a vibe - made their retargeting 40% cheaper.
Without those hard boundaries, you're just throwing personality spaghetti at the wall. one intern writes funny, next one writes corporate, and the whole thing falls apart
