I remember sitting at my desk, absolutely fuming. I'd spent hours crafting personalised notes for every LinkedIn connection request, referencing their latest posts, trying to be clever. And what did I get? Crickets. Then a colleague told me to just send blank requests. I laughed it off. But when you're desperate, you try anything.
So I did. Sent a blank connection request. They accepted. Then I didn't touch them for a few days. Instead, I engaged with their content - liked a couple of posts, left a thoughtful comment. Got my name in their notifications. Then, after about a week, I sent a simple DM: 'Thanks for connecting, good to be in your network.'
That was it. No pitch, no hard sell. And you know what? They replied. We had a conversation. That's happened multiple times now. The whole personalisation game is dead - every SDR is using AI to flood inboxes with 'personalised' notes. The blank request breaks through the noise.
Sure, it only works if they actually post content. But for the ones who do, it's gold. And after a few months, you can reach out with something like 'Hey, we've been connected for a while, maybe time to get to know each other better?' Response rate sits around 10-15%. Not bad for doing almost nothing.