Last week, a colleague asked why their LinkedIn post tanked. They had solid advice, but it got crickets. That happens more often than people think. I've been ghostwriting for a while now, and I realised the posts that actually land all answer three things. Here they are.
Why should anyone care? If it only matters to you, it'll fall flat. Pin it to something your audience feels - a frustration, a question, a belief they already hold. Something that makes them forward it to their group chat.
Would you stop scrolling? Nobody reads LinkedIn posts. They scan. The first two lines decide if they stick around. If the hook feels weak, rewrite until it bites.
Does it sound like you? The fastest way to get ignored is to sound like everyone else. Robotic writing, generic advice, clichés - it all screams 'skip me'.
If you can say yes to all three, you're ahead of most. If not, fix before hitting publish.
Someone in the thread pointed out that follower count and timing matter too. It's true - LinkedIn tests your post on a subset of followers first. If they don't interact (dwell, like, comment), it's dead. So posting when your most engaged followers are online? That's part of the puzzle. But the three questions still decide if they even bother to engage in the first place.
