I've spent months building a LinkedIn lead gen service for B2B SaaS and fintech founders - ICP development, prospect building, outreach campaigns, meeting booking. But the question keeps gnawing at me: do founders actually see this as valuable enough to pay for on a recurring basis?
I remember when I first started, I wasted weeks defining my ICP with broad criteria. It only clicked when I started focusing on real intent signals - reaching out to people actively discussing their pain points. That changed everything. I kept track of the outreach templates that actually resonated so I wouldn't have to reinvent the wheel every time.
From speaking with founders, I've noticed a pattern. If you can consistently book qualified meetings - not just dump leads into a spreadsheet - they'll pay. But most are burned out by agencies that just scrape LinkedIn and call it 'prospecting'. There's definitely skepticism out there.
So I'm curious - for those of you who've tried lead gen services, what made the difference between a good provider and a waste of money?
