Four days ago, I had a campaign humming along at about €8 CPA, ROAS around 4. Thought I'd cracked it, so I bumped the budget to scale. First day was okay, but I could already see the stats slipping. Next day? Worse. Today? Completely dead. Absolutely nothing. Chatted with a few colleagues - same bloody story. Highest CPAs they've ever seen. One said it's been brutal since the 19th of May. Never seen it this quiet.
Now I'm stuck wondering: do I duplicate the campaign like some suggest, or just sit on my hands and wait? Feels like Meta rolled out some sneaky update without telling anyone. Anyone else having this? Or am I just unlucky?
