I see this a lot-people trying to treat influencer marketing like a direct-response channel when it's really more of a brand play.
Totally get wanting revenue outcomes, but here's the thing: an influencer's main job is to influence-to make people think about your product or service in a new light. That's not the same as a sales channel. Think of it as a brand channel that can drive sales as a lovely side effect, not the primary mission.
If you're going to pay purely on performance, you're basically asking them to act like an affiliate marketer. That's a very different setup, with different expectations and different audience reactions.
So, a quick reality check:
🧠Align your spend model with what influencers actually do
💰 If you want pure performance, look at affiliate or paid ads instead
📢 If you want genuine influence, accept that part of the budget is about brand building
TL,DR: You can't have your cake and eat it too.
