Honestly, you're asking the wrong question. The real shift isn't about a missing search bar - it's about the fact that those 'SEO tactics' were always a house of cards. Relying on Instagram search keywords for discoverability was never a sustainable play, Meta just pulled the rug on a game that shouldn't have existed in the first place. Now you actually need compelling content that AI wants to surface. That's a win, not a loss.
