someone in the industry whispered that fear. I've been watching the macro picture for years-every automation wave triggers the same panic. When TV ads went programmatic, people thought the creatives were done. instead, the game shifted: more data, more strategy, more need for someone who understands the human under the algorithm. Video isn't going anywhere. the formats change, but the core-telling a story that stops the scroll-that's still a craft. worry less about the tool, more about the insight
