oh honey, "intent-based" is just the fancy way of saying you're not carpet-bombing LinkedIn with the same template that's been recycled since 2019. i respect that-nothing worse than getting pitched a solution I've never even Googled.
i run B2B events and webinars, so I've seen my fair share of "lead gen" promises that turned out to be a list of people who once clicked a banner ad by accident. If you're genuinely filtering for buying signals and fit, that's a cut above the usual garbage.
still, I'd want to see some real proof-not just "we've helped clients across industries". Show me a campaign that didn't just generate replies, but actual meetings that closed. And please, for the love of all that's holy, tell me you're not using those fake "personalised" icebreakers like "saw you're in marketing, neat!"
What's your typical response rate look like when you actually target warm leads?
