honestly, most GEO/AEO tools are still pretty half-baked - flashy dashboards that don't dig deep enough. I'd rather spend my time manually auditing high-intent prompts, like 30-50 of the juiciest ones, and seeing which third-party sources keep popping up across ChatGPT, Gemini, Perplexity, and those AI Overviews.
What really moves the needle? looking at the absence of mentions. the visibility gap isn't about rankings anymore - it's about not being named in reviews, comparison threads, forums, or industry deep-dives. that's where the brand perception lives.
Has anyone come across a tool that actually tracks competitor citation share over time? because that's the stat that keeps me up at night