Honestly, this. i've spent years optimising flows and refining subject lines, but the best thing I've done this year? Stopped trying to sell for a minute and just... listened.
had a call with a prospect back in March where i deliberately didn't mention Klaviyo or my services once. we just talked about their customer frustration points, what emails their audience actually opens, and a tiny tweak they could try that same afternoon. no pitch. no retainer ask. They implemented it, saw a bump in click-throughs, and two weeks later they emailed me asking if i could "help with the rest."
That's happened four times now. every single one turned into a long-term client. and every time I feel a bit awkward because i wasn't even trying to close them - i just genuinely wanted to help solve a problem.
Kindness isn't a tactic, it's just being a decent human. turns out people remember that
