Everyone's panicking about AEO/GEO like it's some black magic, but it's really just SEO 2.0 - write to answer a specific question, not just rank for a keyword. I've been scaling site content for 6-figure ad accounts, and the difference between content that performs and fluff is brutal.
When I use ChatGPT or Claude, I never just throw a prompt and hope. First I feed them raw source material - customer reviews, sales call transcripts, support tickets, FAQs. That beats any prompting trick. Then I structure it stupidly simple: hook with the exact problem in sentence one, answer directly in the next 2-3 sentences, then go deep with real examples and scenarios. No fluff.
Biggest mistake I see: people try to sound authoritative and salesy at the same time. Pick one tone per section. And every page needs a clear next action, but not some cringe 'click here' button - just naturally point to what solves the next question they'd have.
For AEO/GEO, the shift is from 'What is CRM software' to 'How do I choose a CRM for a 10-person sales team'. Cover intent, build in related terms naturally, and actually solve the problem. Most websites miss concrete recommendations, pricing context, and next steps. That's exactly what both humans and AI look for.
