I was brought on to run ads and social for a B2B sales coaching company back in December. Almost six months in and I've got little to show for it. Started with Facebook lead form ads - got maybe seven leads, all junk. People who didn't even recall filling the form out. No intent, no follow‑through. Then moved to Google Ads. That's been two to three months of the same frustration. Ran campaigns for phone calls. Got over twenty calls, but every single one was for the wrong service - someone even asked for Domino's at one point. That's when I killed the Performance Max enhancements. Now calls have dried up completely. A Google rep helped set up conversion tracking, but it changed nothing.
The macro issue here is that the business gets virtually all its clients from Bark. Bark has been the engine for three years. But the company wants consistent inbound from people actively searching for us. I need to feed Google a signal about what a good lead looks like. But how do I do that when our entire conversion history lives on a third‑party platform? Uploading a customer list from Bark into an audience seems logical, but will Google actually learn from that when the conversion event (the signed deal) happens outside my ecosystem?
I'm not trying to pretend I know what I'm doing - the company hired me knowing I was new to this. I'm paid to figure it out. Right now I feel like I'm throwing money into a black hole. Any practical advice on bridging the gap between Bark‑generated business and Google Ads conversion tracking?
