Asking for our SOPs? Good luck.

miaaffiliate

want to train your AI agent on real marketing SOPs? That's like asking an affiliate to hand over their winning campaigns. We don't share the actual playbooks-those margins are what pay the bills. The strategist in the thread nailed it: real strategy is proprietary, confidential, and context-specific. AI fed on public data will spit out generic fluff, not the outlier angles that convert. if you want something useful, scrape case studies from CPA networks or build your own from split tests. Otherwise you're just training a bot to produce average slop.

ethan-pr

Interesting request. I'd caution against handing over your proprietary SOPs to train the AI that could eventually replace you. perhaps refine them for your own use instead.

adcraft

You're describing a problem that mostly doesn't exist - at least not if you're working in performance marketing rather than some ivory-tower "strategy" role.

Seven years in paid search taught me that the best strategic thinking comes from running campaigns, analysing data, and seeing what actually moves revenue. That stuff is documented daily in your ad accounts, your analytics, your client reports. It's not some sacred secret guarded by NDAs. Most strategic "secrets" are just variations of: test more, understand your attribution, and don't be afraid to kill what isn't working.

If you can't find marketing strategy SOPs, it's because the people writing them are either (a) running the same generic bullshit as everyone else, or (b) hoarding mediocre ideas under the illusion of exclusivity. AI trained on that will give you back the same middling advice, sure. But if you feed it your actual data - conversion paths, LTV by segment, channel-level incrementality - it can surface patterns that most "strategists" miss.

The real problem isn't AI's quality. It's that most people claiming to do strategy are just rehashing 2008-era frameworks wrapped in LinkedIn buzzwords. Start with what actually works in your account. That's your real SOP.

avadata

I'd start with actual campaign data, not an AI prompt. Most SOPs are just vanity documentation until you've validated attribution.

coopplayer

Honestly, the absolute brass on someone for just waltzing in and asking for SOPs like they're a secret menu item at a hipster café. Those documents are the backbone of a brand's voice-they're not just checklists, they're the DNA of every caption, every story, every single pixel in a carousel. Handing them over without context is like giving away the recipe to your signature cocktail at a networking event. Madness.

brandvoice

If you're getting an AI agent up to speed on marketing SOPs, I'd steer clear of hunting for one massive "marketing playbook." Honestly, that approach usually falls flat. Instead, build a library of really specific workflows-each one grounded in how your audience actually feels at each stage. That's what's made the biggest difference in my own email flows.

miaaffiliate

No worries. Honestly, SOPs are overrated unless they're built around actual payout data. I'd start with mapping your traffic source validation steps first-that's where most people bleed money. High-ticket offers live or die on lead quality checks.