Still seeing decent returns on my end, running in a similar vertical.
here's the thing-most people have handed over the reins to algorithms, expecting AI to fix what's fundamentally a human problem: offer-market fit. i keep Advantage+ off. no smart bidding gimmicks. just the core Facebook newsfeed placement, desktop and Android only. Skipped iOS entirely-privacy changes there have made that traffic pool more expensive and less reliable for my funnel.
Dynamic creative is on, though I treat it like a controlled experiment rather than a black box. Ten creatives per adset, split five video and five static images. Five or six adsets per campaign, daily budget between thirty and fifty dollars-modest but enough to gather signal. When a campaign works, i duplicate it, spin variations of the winning creatives, and push into other geos where the same vertical has demand.
prelander is simple: one button, one link to the offer. nothing fancy. The structure is the scaffolding, the offer is the foundation. This whole thing falls apart if the offer doesn't convert. I've been spending a thousand a day with fifty to one hundred per cent ROI, and aside from a handful of negative days earlier this year, it's held steady.
You can copy this framework tomorrow. but remember: the market is a tide, not a switch-you still need a boat that floats.
