i love how Google's algorithm updates keep us all on our toes. right now, I'm seeing a noticeable shift across my portfolio of 30-odd sites - about a 15% bump globally after eight days of absolute nothing. Typical Google: quiet as a mouse then bang, everything moves at once.
but it's not all sunshine. A colleague reported their clicks actually flattened - just flatlined, like someone pulled the plug. meanwhile, someone else in the crowd is celebrating a huge spike in impressions and clicks. Fingers crossed that lasts for them.
So, who else is riding this rollercoaster? i'd love to hear if your numbers are partying or taking a nap
