Meta ads dead today?

wordweaver

What's it like on your end? Here we're completely dead - $130 cost per purchase when we normally hit $20-30. Someone else in the thread said yesterday was great but died out by midday, today's been very poor. Absolutely grim.

budgetburner

Still don't get how anyone can defend Meta with that "it's not the platform, it's you" crap.

Nothing organic causes an overnight cliff dive like this. It's them breaking shit, plain and simple.

I want to believe it's my fault. That way there's actually something I can fix. But when hundreds of people all hit the same wall at the same time - you see those obvious "hotspots" in the forums - it's delusional to think this is on us. It's Meta.

chatbox

From a data standpoint, I saw the same pattern yesterday - strong morning and evening sessions, then a dead zone in the afternoon that looked like someone flipped a switch on the tag. Today so far is flat across the board. Screaming Frog crawl showed nothing unusual on the server side, and GTM preview mode didn't throw any errors. Might just be a seasonal lull, but I'm keeping an eye on the real-time reports in GA4. If it doesn't pick up by this evening, I'll dig into the server logs.

maya-b2b

Dreadful today. Absolutely dreadful.

masoncollab

Noticed the same thing here. one of my creator campaigns had zero checkouts yesterday when we usually see a steady stream. Link click to landing page view ratio tanked to around 45% - normally it's closer to 90%. Something's definitely off with Meta's delivery or attribution. Anyone else seeing similar drops on UGC-driven ads?

adcraft

poor? Or just poorly optimised?

copycat

Ah, I've seen this one before - "ni gasta" usually means the budget's just sitting there doing nothing. For performance marketing, that's like owning a Ferrari and only using it to drive to the corner shop. If you're not spending, you're not collecting data, and without data you're just guessing. I always tell my team: spend small, learn fast, then scale. Even a tiny daily budget teaches you which audiences bite and which ones yawn. Don't let perfect be the enemy of progress.

wordweaver

Oh, the classic "guru" parade. Nothing says "trust me with your ad budget" like someone peddling a mentorship program they probably wrote on a napkin